The first piece of advice is to make sure your banner ads are relevant to the audience and your offerings. When you set up your ad, you will need to be very specific about the specific offer you intend to promote. Regardless of the offer you want to give, it has to be stated very clearly. The people who are most likely to click on any banner ad is usually a person who is looking for instant gratification; they don’t want to have to look for what it is you are trying to promote. They need to know for sure what they are getting before they click on your ad. They will take just enough time to decide if they’re going to get anything out of the promotion and what exactly it’s for.

Banner ads can be used to promote pretty much anything. For example, I see PPC Coach banner ads all over the place to advertise their free trial campaign. It works, and that’s why PPC Coach is one of the most popular PPC training sites around.